Creating a Lookbook

April 11, 2022

Friendly Factories is now providing the Lookbook service to our clients, a Lookbook should show off your brand’s character and collection.

Did you know that the right Lookbook can leave a great impression in the viewer’s mind? Choosing the right binding method for your brand’s style can make the Lookbook more attractive and stand out to your customers! See all the aspects that will be covered when working with Friendly Factories

Making An Impressive Lookbook

You need to keep it in your brand’s own style. Just as your logo and image, your lookbook is representing your brand. Make sure it fits your branding materials and overall brand visuals. If you manage to do that properly you’ll be already two steps ahead.

Use Strong Images

Strong images are essential in the lookbook when it comes to helping people get a feel for your brand’s aesthetic.

Check Your Usage Rights

Double confirm the duration of usage of your images with your photographers and models and make sure they are usable for your campaign period. Big tip: you will not want to break any photo-usage agreements!

Include Key Information

Tell people who you are and where they can find you in your lookbook. This includes making sure to add stockists and press contacts.

Align With Different Channels

Update your images across different channels when you publish your lookbook. This is very important, all the visuals of your brand should follow the same quality standard. Avoid people being impressed by your lookbook images, and then feeling disappointed when they see old campaign images in-store and online.

Print or Digital?

Little tip: While it’s popular to only send Lookbooks via PDF files these days, having a physical copy of your Lookbook in your store or your booth is an opportunity to reach people who aren’t in your online mailing list.

Keywords: Lookbook, textile manufacturing, made in portugal, fashion photography, catalog

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